1. When was the last time your
brand conducted a social media listening study?
a. In the last three months
b. In the last six months
2. Have you optimised your
website for mobile?
a. Yes, for Android and Apple
b. I think so
c. What website?
3. How much do you know about
your most profitable consumers?
a. We hold regular, exclusive events
for our biggest spenders
b. I think they like us on Facebook
c. We have their credit card details
4. What incentives do you
offer consumers to join your digital community?
a. Money off vouchers, bespoke content
and invites to meet the team events
b. Money off deals
c. Business is about commerce not community
5. Can customers return online
a. Of course and we give them a
voucher for free postage next time
b. No, it's too difficult for our internal IT system to tie the
c. All online sales go through affiliates
6. What media channel is the
most important for reaching your target audience?
a. They all work together and are
planned as whole
b. Online spend has just hit 10% but TV is still the strongest
c. We plan our TV and then see what money we have left
7. How many of your staff can
interact with consumers?
a. All our staff are empowered to
tweet and post on social networks within clear guidelines
b. We have an intern who tweets for us
c. The people who work in store do that for us
8. When did you last create
a. We've got a rolling programme of
content and events
b. We run an event once a year and then try to spin it out for as
long as possible
c. The ad agency posts our commercials on YouTube
9. What are your customers
really passionate about?
a. We know they love sports so we
sponsor matches and give them the chance to meet their heroes
b. We hope they are passionate about our products and
c. I don't care as long as they buy my stuff
Who are you?
Congratulations, you are a ready-for-action 2012 marketer. To stay
up-to-date your focus should be on content and possibilities of 4g
Mostly Bs: You are a
Millennium marketer. You're moving in the right direction but still
have a way to catch up. Real World Insights can help ensure that
your communications keep up with the expectations of modern
Mostly Cs. I know the
1980s are fashionable but this is ridiculous. It's time to ditch
the shoulder pads, get some sneakers and go online. Open www.google.com or another search
engine and type MediaCom. Call us and we will happily assist you in
becoming a marketer of the future.