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Our Freshness Programme

Our Freshness Programme is designed to stimulate fresh thinking, teach new skills and encourage innovation.  It reflects one of our key worldwide priorities: to develop a brilliant, creative and inspiring workplace, that allows teams to create in a culture that rewards fresh thinking by curious, motivated people.



Freshness is incredibly important at MediaCom. In the London office, we run a number of initiatives designed to stimulate and maintain fresh thinking and innovation. To give our staff an opportunity to follow other interests, a fresh learning fund giving all employees access to finance for learning new skills not directly related to their job, such as learning aforeign language, musical instrument or a creative skill.

Further to this, an initiative known as Project Tiger allows small teams within the agency to organise a surprise day of events to entertain and stimulate the rest of the agency. In the past, this has included events such as a pirate radio day, a fashion day, and a treasure hunt around London.

One global initiative is our annual 'If I Ran the Company' competition, which invites employees to suggest new ways of running MediaCom. It is our way of valuing the ideas of our people, stimulating fresh thinking by enabling them to contribute to the leadership and direction of the company.

The thinking is simple: inspired people will create better work for our clients.

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