Our Freshness Programme
Our Freshness Programme is designed to
stimulate fresh thinking, teach new skills and encourage
innovation. It reflects one of our key worldwide
priorities: to develop a brilliant, creative and inspiring
workplace, that allows teams to create in a culture that rewards fresh
thinking by curious, motivated people.
Freshness is incredibly important at
MediaCom. In the London office, we run a number of initiatives
designed to stimulate and maintain fresh thinking and innovation.
To give our staff an opportunity to follow other interests, a fresh
learning fund giving all employees access to finance for learning
new skills not directly related to their job, such as learning
aforeign language, musical instrument or a creative skill.
Further to this, an initiative known
as Project Tiger allows small teams within the agency to organise a
surprise day of events to entertain and stimulate the rest of the
agency. In the past, this has included events such as a pirate
radio day, a fashion day, and a treasure hunt around London.
One global initiative is our
annual 'If I Ran
the Company' competition, which invites employees to suggest
new ways of running MediaCom. It is our way of valuing the ideas of
our people, stimulating fresh thinking by enabling them
to contribute to the leadership and direction of the company.
The thinking is simple: inspired
people will create better work for our clients.