Our planning approach, Real World
Communications, centres on genuine consumer insight.
communications framework ensures all our work is based on
a deep understanding of the consumer and is constructed to deliver
real business results.
We believe that the most effective
communication strategies are deep rooted in an understanding of the
way people think and act. Our communications strategies are built
on genuine consumer insights, intended to reach, engage and change
the behaviour our our audience and create value for our
Real World Communications is a
framework that helps us deliver our communication strategies. It is
a way of thinking that is equally relevant to small tasks with few
resources, to big multi-agency planning processes. Simple to
understand, it encourages us to take a deep approach to our work
and be curious (about people and new ways of engaging them).