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MediaCom, one of the world's leading
media communications specialists, today announces the acquisition
of independent digital agency Code Computerlove ("Code").
The purchase of the Manchester-based agency, whose clients include
Hillarys, Amnesty International, Brother and Chester Zoo, reflects
the continued growth of the media industry in the region.
Following the acquisition, Code joins the MediaCom family of
companies. Established in 1999, Code is one of the most recognised
digital businesses outside of London and employs 85 people. Code
will continue to be managed by its founders Tony Foggett, Louis
Georgiou and Wini Tse who have maintained a combined 25% stake in
the business and it will remain in its offices in the centre of
Manchester. Paul Cooper, Managing Director at MediaCom Manchester,
will take overall responsibility for the new organisation.
Paul Cooper said: "The acquisition strengthens our ability to
provide an offering that is unrivalled in the UK for both scale and
sophistication in delivering across the whole marketing ecosystem,
and cements MediaCom's place as industry leaders in the digital
"In the last four years we have more than doubled the size of our
business and this acquisition gives us a platform to do the same
over the next four years.
Paul added: "I am delighted to welcome Code into the MediaCom
family. This is an incredibly successful and well run business that
is a perfect fit for both our offering and our client base. I am
thoroughly looking forward to working with Tony, Louis, Wini and
the rest of the team."
Code's Chief Executive Officer, Tony Foggett said: "Over the past
few years we have been transforming Code's offer and operating
model to be able to help our clients behave more like startups,
continually iterating to create brilliant digital experiences that
keep them ahead of their competition.
"We are both businesses that focus on measurable value creation,
we just come at this from different parts of the customer journey.
Like Code, MediaCom is focused on outcomes, with data and the
consumer at the centre of their decision-making, we have always
found we are able to create far more effective platforms for our
clients when acquisition and conversion are integrated. We already
have shared clients and look forward to expanding this
Louis Georgiou added: "We couldn't be prouder of the reputation we
have sustained over the last 17 years. Being part of the MediaCom
Group will help us step up a gear as a business, creating fantastic
opportunities for us, our staff and our clients.
"On a personal level, I will relish the learning opportunities
that come with being part of a successful global network and I look
forward to working with Paul and the team."
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