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Thursday, 15/12/16

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MediaCom acquires digital agency Code Computerlove

MediaCom has acquired Manchester-based independent digital agency, Code Computerlove ("Code").

Established in 1999, Code is one of the most recognised digital businesses outside of London - reflecting the continued growth of the media industry in the region. The agency employs 85 people and has a roster of clients that includes Hillarys, Amnesty International, Brother and Chester Zoo.

Code joins the MediaCom family of companies but will continue to be managed by its founders Tony Foggett, Louis Georgiou and Wini Tse, who have maintained a combined 25% stake in the business. The agency will retain its offices in the centre of Manchester and Paul Cooper, Managing Director at MediaCom Manchester, will take overall responsibility for the new organisation.

Paul Cooper said: "The acquisition strengthens MediaCom's ability to provide an offering that is unrivalled in the UK for both scale and sophistication in delivering across the whole marketing ecosystem, and cements our place as industry leaders in the digital space.

"In the last four years we have more than doubled the size of our business and this acquisition gives us a platform to do the same over the next four years."

Cooper added: "I am delighted to welcome Code into the MediaCom family. This is an incredibly successful and well-run business that is a perfect fit for both our offering and our client base. I am thoroughly looking forward to working with Tony, Louis, Wini and the rest of the team."

Code's CEO, Tony Foggett, said: "Over the past few years we have been transforming Code's offer and operating model to be able to help our clients behave more like startups, continually iterating to create brilliant digital experiences that keep them ahead of their competition.

"Like Code, MediaCom is focused on outcomes, with data and the consumer at the centre of their decision-making; we have always found that we are able to create far more effective platforms for our clients when acquisition and conversion are integrated. Both companies have shared clients and we look forward to expanding this further."


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