MediaCom at Ad Week 2017
Advertising Week Europe took place
last week and MediaCom put on a lively informative session tackling
one of the biggest topics in the industry, - mental health and
wellbeing. The session highlighted the importance of conversation
regarding mental health with a panel formed by Jonny Benjamin and
Neil Laybourn, global mental health ambassadors.
Josh Krichefski, CEO, MediaCom UK
started the conversation by drawing the rooms' awareness to the
reality of mental health and how very real and prevalent it was in
our everyday lives.
Our panellists who brought tears to
the room, shared their incredible story that was already a familiar
one for some, having been highlighted in the media several years
ago. Eight years ago, Jonny was preparing to jump off London's
Waterloo Bridge when approached by Neil who successfully bought him
back to safety by simply approaching Jonny and assuring him that
"it will get better, you will get better".
To view our session, click here
MediaCom had presence in various other
panels throughout the week.
MAKERS: For The Female Leaders Of Tomorrow took place on
Monday, 20 March at 4:15 PM.
During the session, Karen Blackett, Chairwoman MediaCom UK, among
other panellists, discussed her personal experiences and biggest
challenges. Blackett also offered up motivational advice to young
aspirational women striving for success.
MAKERS UK launched #MAKERSBreakthrough, an initiative to keep
gender diversity at the top of the agenda and ignite change in
advertising by showcasing stories of women in the industry that
have broken through the glass ceiling.
The initiative aims to empower young women to aspire to more
senior roles in the creative and advertising industries and bridge
the gap between gender divisions in leadership positions. Committed
to their dedication on the subject, MAKERS collaborated with Women
in Advertising and Communications London (WACL) to speak to some
well known leaders.
Karen Blackett was also awarded the 2017 Honouree Award on Tuesday
evening from Cosmopolitan Hearst Magazine for Ad Week. The award
recognises trailblazing women who are selected from both agencies
and brands for embodying Cosmopolitan's 'Sharper, Smarter, Bolder'
"Was Hillary 'Trumped' By Weak Strategy Or Strong Data?"
took place on Tuesday, 21 March at 3:30 PM.
Chris Binns, Joint Chief Strategy Officer joined panellists Paul
Springer Associate Dean, External Development UEL, Alex Steer CSO
Maxus Global, David Wilkinson Lead Data Scientist Cambridge
Analytica and Craig Tuck Managing Director, UK RadiumOne. The
panellists debated and discussed the communications strategy that
put 'The Donald' in the White House and asked what this might mean
for 2017 elections in France, Germany and elsewhere.
"Measuring Up" took place on Tuesday, 21 March at 3:30
In this session, Jane Christian, Head of Business
Science, MediaCom, discussed amongst other pannelists whether
people need to focus more on business outcomes rather than media
delivery. Additonally, both opportunities and challneges in today's
data ecosystem were explored.
"The Future of Content: Community, Circulation &
Classy Trainers" took place on Wednesday, 22 March at 12:30.
In this session, Sue Unerman, Chief Transformation Officer,
MediaCom, Louise Rumball, influencer, founder, Chapter Three and
Nicholas Petche, editor-in-chief, Yahoo UK explored whether content
should be produced just because it's sharable, rather than relevant
or accurate. It was a lively debate that sparked up a lot of
Realising The Human Potential: Technology's Cognitive
Capabilities took place on Thursday, 23 March at 2:00 PM.
Sue Unerman joined the panel to discuss the future of emotionally
in tune technology. The discussion explored the advancements in
voice, image and emotion recognition, creating new layers of
opportunity and complexity for marketers. Does artificial
intelligence understand brand value and empathy? Should companies
adapt the way they market different products or services? What are
the new opportunities and how can marketers future proof their
strategies to win?
The Girlie Show: Truth And Lies Behind The 'Women At Work'
Narrative took place on Thursday, 23 March at 5:15 PM.
In this session, Marie Claire Editor-in-chief Trish Halpin chaired
an exciting panel to look back at the popular narrative of 'women
at work' over the last few defining decades and discussed
experiences unique to their fields while looking for truths, common
ground and what this means for us all. Trish was joined by
Mediacom's Sue Unerman, presenter and vlogger Katie Puckrik,
Saville Rowe tailor Phoebe Gormley and comedienne Helen