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eSports tournament organiser Gfinity
has partnered with MediaCom Sport & Entertainment to facilitate
its aim of elevating eSports to the next level of professionalism,
raising awareness and additionally providing a platform for gamers
and esports enthusiasts to hone and showcase their talent.
Having recently announced the launch of the Gfinity Elite Series,
a new esports league, the ambition is to create the biggest and
most competitive platform in the UK that supports players from
amateur levels right through to the upper echelons of the elite.
Once established, the series will be extended across other major
The partnership with MediaCom Sport & Entertainment will
enable Gfinity to understand and leverage the brand and consumer
insights to attract a broad spectrum of partners that the
MediaCom Sport & Entertainment is a fully integrated
partnerships division of MediaCom, advising clients including
American Airlines, Sony, Allianz, Indeed, and Škoda.
Misha Sher, head of sport & entertainment, MediaCom said:
"eSports is one of the fastest growing sports in the world,
especially with the much sought-after millennial audience. Gfinity
has been one of the early trend setters in the sport and with the
creation of Elite and Challenger series, has the foundation to
become the biggest competition in the world. As an agency that has
always been at the forefront of trends and innovation, it's a
privilege for us to partner with Gfinity who we believe will be the
world's leading esports producer and operator."
Neville Upton, chief executive of Gfinity, said: "Our ambition is
to develop a world class esports competition that provides an
unparalleled experience for competitors, partners, and fans.
Partnering with MediaCom Sport & Entertainment from the start
of the Elite Series will ensure that we create the most attractive
and engaging environment for partners, many of whom are eager to
get involved with the sport. Our colleagues at MediaCom work
alongside some of the world's biggest brands and have a unique
understanding of how esports can offer an environment in which to
engage with millions of their core consumers."
This story was first published on Sport
Industry Group 30 January 2017. Click
here to view original article
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